What Is Informed Choice?

Informed Choice is a globally recognized certification program for sports and nutritional supplements. Products certified by Informed Choice are regularly tested for banned substances, providing greater assurance against inadvertent contamination with substances prohibited in sport.

Keep Going is proud to be the first Egyptian brand to achieve Informed Choice certification. Products carrying the Informed Choice logo on their label and on our website are certified through the Informed Choice program and are subject to regular banned substance testing.

Tested. Trusted. Certified.

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Why Choose KEEP GOING?

  • Safer choice for athlete: We test every product to make sure there are
    Tested for banned substances.
  • Tested for Banned Substances: Products carrying the Informed Choice certification undergo regular testing for banned substances as part of the certification program.
  • Trusted by Athletes: Informed Choice is a globally recognized certification program trusted by athletes, teams, and sports organizations worldwide.
  • Committed to Transparency: We are committed to providing products certified by Informed Choice and communicating the benefits of the program accurately and responsibly.

Our Process: How We Ensure Safety

  1. Thorough Testing: Products certified by Informed Choice are regularly tested for banned substances to help reduce the risk of inadvertent contamination.
  2. Certified by Informed Choice: Products carrying the Informed Choice certification are subject to regular banned substance testing through the Informed Choice program.
  3. Storage Standards: Our products are stored in controlled conditions to help maintain product quality.

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Frequently Asked Questions

Informed Choice is a global safety certification program that tests sports supplements for banned substances, ensuring they meet strict safety standards.

If you're serious about fitness and performance, Informed Choice certified products are regularly tested for banned substances, providing greater assurance against inadvertent contamination and giving you greater confidence in your choice of sports supplements.

KEEP GOING products certified by Informed Choice are regularly tested in accordance with the Informed Choice certification program for a wide range of substances prohibited in sport, providing greater assurance against inadvertent contamination.

You can visit the Informed Choice website: https://choice.wetestyoutrust.com/ and search for the batch or product number to verify its certification.